10 Powerful Reasons to Choose SEMRUSH Over Similarweb in 2022

In recent years, you should have an All-in-One marketing tool that assists you in establishing a strong online presence during the internet's expansion phase. An All-in-One marketing tool is one that allows you to conduct online market research with the help of competition research, increase traffic with SEO & Paid Ads, and build brand awareness with content marketing and social media.

You will learn in this post which tool is the greatest All-in-One Marketing tool for you to do the aforementioned digital marketing tasks on a single platform. Now I will evaluate the tools of SEMRUSH and Similarweb and provide you with ten compelling reasons to select SEMRUSH (A Complete Digital Marketing Solution) over Similarweb.

1. They Offer 50+ Marketing Tools on the Same Platform

On August 3, 2008, SEMRUSH, a software marketing tool, was launched in Boston, Massachusetts. From 2008 to the present, this tool has significantly outperformed its rivals (Ahrefs, Ubersuggest, and Similarweb, etc). After implementing numerous enhancements, SEMRUSH has surpassed its competitors and won 14+ International Software Awards for best SEO Software suite.

Now, seven million marketers utilise SEMRUSH, and thirty percent of the 500 largest corporations use it as a marketing tool. On the same platform, you may use over 50 Marketing tools (Competitor Research Tools, SEO & Paid Ads Tools, Content Marketing Tools, and Social Media Tools) to do all digital marketing operations and expand your business online with ease.

All of the SEMRUSH marketing tools assist you in optimising your website and content, as well as providing actionable suggestions for enhancing your position in search engines in order to increase your organic and paid traffic.

Although Similarweb is not a marketing tool, it is a web analytics tool that provides insights into website traffic. Similarweb lacks advanced marketing capabilities comparable to SEMRUSH and does not provide recommendations for implementing analytical insights.

Numerous tools and actionable marketing advice make SEMRUSH the superior option to Similarweb.

2. They Offer Larger Keyword & Backlink Databases With Accurate Information

Keyword Research and Backlinks are the backbones of SEO, which makes them both crucial. SEMRUSH has taken care of these variables and delivers the most comprehensive keyword and backlink databases on the market. It includes a database of 20 billion keywords and provides 20 million keyword suggestions for a single term. You have access to 142 geo-databases for country-specific keyword research.

With a greater database of keywords, SEMRUSH also provides a larger database of backlinks, which comprises over 40 Trillion linkages. You have the ideal opportunity to develop quality backlinks for your website in order to increase traffic.

While Similarweb's keyword database is unspecified and lacks geo-databases, keyword research for different nations cannot be conducted. There is no backlink database present. Similarweb does not give information for websites with less than 50,000 visitors.

The fact that SEMRUSH has a larger database and more accurate data is the second reason to favour it over Similarweb.

3. They Offer Competitive Research Toolkit to Perform Online Market Research

Market Research is an important process to be successful in digital marketing. If you properly research your competitors and the market needs for your business then your business has a higher chance to be successful in the online space.

For performing marketing research, you need a strong competitor research tool. We have SEMRUSH Competitive Research Toolkit for you that helps you to track your competitor’s strategy completely.

Using SEMRUSH Competitive Research Toolkit, you can track the competitor's website strategy using the following process;

1. You can track how your competitors are generating traffic, and what type of traffic (direct, organic, paid, referral & social media) they are acquiring. This tool provides your competitor’s traffic location & traffic shares (mobile & desktop) insights also.
2. You can discover your competitor’s top landing pages, products, categories, and offers to attract visitors.
3. You can easily identify your direct & indirect competitors with market shares and this tool also provides you in-market audience dynamics with interest & demographics for targeting a specific audience.
4. You can check out your competitor’s organic strategies such as keywords that are generating more traffic for your competitors, competitor’s unique keywords & backlinks that you haven’t targeted, and their top-performing pages in Google SERP(Search Engine Result Page).
5. You can also check out your competitor’s ad strategies with top keywords, ad copies, ad images, and the biggest display ad publisher in your niche.
6. You can discover your competitor's top content with the highest number of visitors, backlinks, and social shares. This tool also monitors your competitor’s social media performance with engagement metrics.

While Similarweb also has a market research tool with traffic insights and trends but it doesn’t reveal advanced data such as competitor’s organic & paid performance and content & social media performance like SEMRUSH Competitive Research Toolkit.

SEMRUSH with an Excellent Competitive Research Toolkit is the third reason to prefer it over Similarweb.

4. They Offer Keyword Magic Tool to Grow Your Organic Search Traffic

Keyword Research is a vital and necessary step after doing a thorough competitive analysis, as the success of your SEO campaign is contingent on your ability to attract the desired audience via search engines.

By utilising the SEMRUSH Keyword Magic Tool, you're able to identify the ideal keywords with numerous traffic opportunities immediately. Using the keyword magic tool, you can accomplish the following:

1. Find lots of keywords suggestions, volume, trends, keyword difficulty, ad competition, and SERP Features (It means article present in a featured snippet, FAQ, review, and site links).
2. You can apply the advanced filter to find the right keywords.
3. SEMRUSH Keyword Difficulty Metrics is accurate in comparison to its competitors.
4. You can include and exclude your keywords for searching the right keywords.
5. You can export your keywords list in an Excel and CSV file.
6. You can do keyword research in your country-specific language.
7. You can easily find questions & related keywords to a search term to avoid single keyword repetition that helps you to attract extra traffic from search engines.

With Keyword Magic Tool, SEMRUSH also offers a Keyword Manager tool to collect your targeted keywords and do advanced keyword analysis, a position tracking tool for your keyword rankings. You can also discover the ranking keyword opportunities through Organic Traffic Insight tools.

5. They Offer On-Page SEO Checker Tools to Optimize Your Website for Search Engine Rankings

On-Page SEO is an important step in SEO (Search Engine Optimization) because it is a much-needed process for your website to get higher rankings in the search engines. In On-Page SEO Process, you have to optimize your website for search engines using sitemaps, robots file, images & keywords optimization, clean URL structure, etc.

If you do the On-Page SEO process manually then it takes a lot of time and you can’t perfectly optimize your website which means you need an On-Page SEO tool. So I have an excellent tool for you that is the SEMRUSH On-Page SEO Checker tool, which offers you the following features;

1. You can fix your website's technical issues using the SEO Audit tool suggestions.
2. You can improve your website user experience by connecting the Google Analytics tool to the SEMRUSH On-Page SEO Checker tool.
3. You can optimize your content for featured snippets, FAQs, and instant answers by using the SERP Features Ideas tool.
4. You can discover better content suggestions to improve your content writing & format using the content ideas tool.
5. You can easily find related & LSI (Latent Semantic Indexing) keywords for your targeted keywords via the semantic ideas tool.
6. You can discover better opportunities to attract quality backlinks for your website via the backlink ideas tool.
7. You can easily find which page is most important to attract traffic through search engines using the strategy ideas tool.
8. You have to connect Google Search Console to the On-Page SEO Checker tool to find the organic keyword ideas.

All these tools are present in the SEMRUSH On-Page SEO Checker tool. If you want all these important On-Page SEO suggestions in pdf then you have to create a project and set up all the SEO tools. After settings up all the SEO tools, you will get all the suggestions easily through email in pdf.

While Similarweb does not offer the advanced On-Page SEO tool to make website optimization easy, that’s the fifth reason to choose SEMRUSH tool except Similarweb.

6. They Offer Link Building Tools to Create Quality Backlinks & Gain More User Trust

After doing keyword research, backlinks are the next step to drive huge traffic to your website. Quality Backlinks help your website to earn authority immediately which makes your website trustable in the eyes of online users & search engines. When you earn online trust then you have a higher chance to rank in the search engines that gives your website more traffic.

Using SEMRUSH Link Building Tools, you can easily find great backlink opportunities for your website. These opportunities are;

1. You can spy on your competitor’s backlinks profile via the backlink analysis tool.
2. You can see indexed page reports and which page generates the maximum number of backlinks with referring domains, external links, and backlink status.
3. You can track your new and lost backlinks using the backlink analytics tool.
4. You can discover the toxic backlinks using the backlink audit tool for your website and disavow them using the tool which makes your backlink profile cleaner.
5. You can do the outreach using link building tool to gain more backlinks that save your time.
6. You can compare your backlink profile with your competitor’s backlink profile to build high-quality backlinks for your website.
7. SEMRUSH is now offering the Fastest Backlink Checker tool with accurate information, while its competitors do not offer any tool like SEMRUSH.

However Similarweb does not offer an excellent link-building tool with advanced features like SEMRUSH, that’s the sixth reason to choose SEMRUSH over Similarweb.

7. They Offer Content Marketing Toolkit to Build Content Marketing Strategy

Content Marketing is a hot topic in recent times because it helps businesses to generate a higher ROI (Return of Investment) at a very low cost than traditional marketing. It has also a wider reach than offline marketing because lots of content creators are present on the internet. You can read SEMRUSH Content Marketing Global Report for how content marketing plays a big role in marketing nowadays.

You have a proper content marketing plan if you aim to boost brand awareness through content marketing and turn this into clients for your business. You need a tool to implement a proper content strategy. SEMRUSH provides a content marketing toolset with the following content concepts:You can do topic research for your related terms with subtopics, questions, and headlines to build authority via the topic research feature.

1. You can create a content plan for your website to implement it at right time.
2. You can write a user-friendly article using this tool and it also offers an SEO Writing Assistant feature to optimize the article.
3. You can track who mentions your article or content on their website using a brand monitoring feature.
4. You can track your article performance including traffic, shares, and reach via the post tracking feature.
5. You can improve your article using a content analyzer tool to rewrite it.

When you have got all these features in one place then it’s easy for you to implement your content strategy and generate the best results in terms of higher ROI.

However, Similarweb doesn’t have any Content Marketing Toolkit for their users to create and track their content marketing performances, that’s the seventh reason to choose SEMRUSH over Similarweb.

8. They Offer PPC Advertising Toolkit to Improve Your Google Ads Performance

Paying firms such as Google, Bing, and Yahoo!, etc., for advertisements is the easiest way to increase sales faster. But to generate sales, your ad text must be appealing and deliver a more profound message in less words. If your ad copy is not engaging, it is a waste of money.

You need a PPC (Pay Per Click) solution that helps you transform your ad copy and produce more clicks in this situation. Therefore, I prefer your SEMRUSH PPC Advertising tools, which includes the following capabilities for creating captivating ad copy:

1. You can research your competitors, their ad copies, and best-performing keywords for bidding via the Advertising Research feature.
2. You can find your competitor ads and the biggest ad publisher in your niche via display advertising feature.
3. You can track your competitor's shopping ads, pricing strategy, and keywords using PLA Research Feature.
4. You can discover your competitor's keywords easily to generate maximum ROI for your ad campaigns.
5. You can easily design and optimize your ads by researching the best keywords using the PPC Keyword Research tool.
6. You can track your ad positions via the Position Tracking tool.
7. You can export your ad's report in chart form.
8. Using SEMRUSH PPC Advertising Toolkit, you can create and manage social media ads.

While Similarweb doesn’t offer PPC Advertising Toolkit that’s the eighth reason to choose SEMRUSH over Similarweb.

9. They Offer Social Media Toolkit to Get Greater Social Engagement

After search engines, social media platforms have a larger audience, and everyone wants to market their business on these channels. For increased engagement, you must post at the optimal moment. How to choose the optimal moment to post on social media. Modern social media tools readily recommend the optimal time to publish a social media post.

If you do not wish to use other social media networks, SEMRUSH Social Media Toolkit is the most suitable option for you. It allows you to monitor and manage all social media profiles from a single location. The SEMRUSH Social Media Toolkit includes the subsequent features:

1. You can schedule your post via Social Posting Calendar and track them using UTM parameters.
2. You can track your social media content, audience, and demographics.
3. You can track your competitor's content success & failures and also compare your content strategy with them.
4. You can create ads to boost your post on your social media profile to grab a larger audience.

While Similarweb doesn’t offer a Social Media Toolkit like SEMRUSH, that’s the ninth reason to choose SEMRUSH rather than Similarweb.

10. SEMRUSH Offers All Marketing Tools at Reasonable Price & Its Overall Rating is Excellent

As a marketer, you need a tool that has transparent pricing including features. After seeing the prices & features, you can make a decision faster this means you should purchase a tool or not. SEMRUSH has transparent pricing and you can choose SEMRUSH plans according to your project.

For Beginners, they have a Pro plan where you can track all SEO activities with traffic analytics & market explorer tools while in Guru & Business plan you can access advanced features like Content Marketing Toolkit and Social Media Toolkit, etc.

Note: If you purchase Traffic Analytics & Marketing Explorer tool then you have to pay $200 extra, otherwise the SEMRUSH Pro Plan pricing is $119.95/month, Guru Plan pricing is $229.95/month, and Business Plan pricing is $449.95/month.